Marketing

The Truth Behind Influence: A Look at What Really Sets Off Change

What creates a revolution? From social movements to fashion trends to new technologies: what creates the proverbial spark? Often, we

Digital marketing is very powerful. It can help scale your business and positively impact your revenue and reputation at the

Nothing really comes off as “free” nowadays when it comes to online content consumption. Want to watch that YouTube video?

A mishandled marketing campaign can mean an early game over. The games industry is no stranger to customers feeling like

Chinese fast fashion company Shein has silently overtaken the world of retail fashion, all without having any physical stores and

Consumers now spend most of their time on their phones or computers, instead of watching TV or reading newspapers. It

Great marketing strategies aim to capture the most amount of attention. But how can you market your brand if everyone

The content you make presents what your business is all about, how it thinks, and how it operates. All these

Familiarity breeds comfort and comfort generates trust. Consumers are more inclined to buy into something if there is emotional attachment.

In any undertaking, it is essential to have the plan to be guided and stay focused on your goals. This