12 Reasons Why Reputation Management Matters to Your Business
The hyperconnected, digital-first world we live in today means that reputation management has become an essential component of every successful
The Basics of Marketing Communications
Are you familiar with Marketing Communications? If you are into advertising and marketing, it is one of the things that
The Influencer: A Look at What Really Sets Off Change
What creates a revolution? From social movements to fashion trends to new technologies: what creates the proverbial spark? Often, we
How to Choose the Right Digital Marketing Agency to Partner With
Digital marketing is very powerful. It can help scale your business and positively impact your revenue and reputation at the
Disruptive Advertising: Excuse Me While I Disturb Your Experience
HEY! Getting an ad in the middle of whatever content you’re consuming is equivalent to a virtual slap in the
This is Probably Clickbait
Hey! Notice me! Is something you want to do when it comes to your titles to garner the interactions and
5 Mistakes in Video Game Marketing (And How to Avoid them)
A mishandled marketing campaign can mean an early game over. The games industry is no stranger to customers feeling like
How Shein Became the World’s #1 Fast Fashion Brand
Chinese fast fashion company Shein has silently overtaken the world of retail fashion, all without having any physical stores and
Influencer Marketing vs Traditional Marketing: Which One Is Better?
Consumers now spend most of their time on their phones or computers, instead of watching TV or reading newspapers. It
The Problem with Traditional Marketing
A great marketing strategy aims to capture the most amount of attention. But how can you market your brand if
