The Philippine automotive sector generated over ₱346 million in PR value during a single month, with 1,075 media pickups reaching 345 million Filipinos. Our analysis reveals how one brand successfully captured 49% more product coverage than its closest competitor, fundamentally reshaping media dynamics across traditional and digital channels. The data shows distinct patterns in how automotive brands leverage different story themes, from product launches to CSR initiatives, with surprising gaps in coverage strategy among industry leaders.
Download the full report to discover the specific content strategies that drove higher coverage rates, platform-by-platform engagement benchmarks, and untapped story themes your competitors are missing. Social media reach varied dramatically between top brands, with Facebook emerging as the dominant platform but engagement rates telling a different story across automotive segments. These findings offer actionable intelligence for PR and communications professionals navigating the complex media ecosystem of the Philippine automotive market.
