Reasons Why Filipinos Are Embracing Cashless Payment Options
More Filipinos today are opting to use digital payment methods for their daily transactions. Understand the motivations behind this trend […]
Investigating the Psychology Behind Luxury
From designer handbags to high-end cars, more and more Filipinos are willing to splurge on these luxury items—and they’re also
Gaming Industry in the Philippines: Challenges & Opportunities
Gaming is one of the biggest players in the entertainment industry. Millions of individuals around the world enjoy video games
How to Balance Engagement Metrics and Content
When numbers like followers and shares drive our world, it can’t be what gets a brand message out—and keeps it
Why Data Visualization is a Powerful Storytelling Tool
Data can be intimidating to learn and almost stone-cold to read, but it doesn’t have to be. Interactive data visualization
What is Filipino Gaming Culture?
Gaming has become a ubiquitous aspect of modern times. In the Philippines, it is no different. Gaming has been a
How Medfluencers are Changing the Face of Patient Education
Medical influencers, or “medfluencers,” are typically healthcare professionals or experts in the medical field, who use social media platforms such
TikTok: Appealing to Gen Z and the Video-First Market
The social media upstart is changing the way we consume information and video content. For brands, this can be an
How Small-Town Pharma Arshie Larga Became A TikTok Star
A case study on pharmacist Arshie Larga, his easy-to-understand medical explainers, his extreme relatability, and just what else makes him
Boosting the Beauty of Brazil: An Engaging Social Media Campaign
Challenge The Brazilian Embassy approached M2.0 Communications to boost the image of Brazil not just as a tourist destination but