Track Your PR Strategy with These 5 Unconventional Ways
After each campaign, we’d pull up the usual numbers: impressions, media mentions, audience reach, then report them back as wins.
11 Richest Influencers in the Philippines: Who’s Making Bank and How?
These days, being an influencer is not only getting your likes and shares—it creates a digital influence to secure thriving
10 Filipino Memes That Became Social Media Sensations
Filipinos have a knack for turning everyday moments into online sensations. Whether it’s a dramatic TV moment, an out-of-context video,
Everything You Need to Know About Managing PR Campaigns
Managing a PR campaign means juggling many moving parts—clear goals, timelines, budgets, and audience engagement strategies—all while staying ready to
The Fintech Content Marketing Playbook You’ve Been Waiting For
Most fintech social media strategies fail because it’s overly technical, or frustratingly vague. It’s no surprise—Sprout Social found that 68%
How to Create A Crisis Communications Plan in 4 Quick Steps
In 2023, a survey by WTW revealed that 8% of organizations experienced financial losses due to damage to their brand
How to Build Your Media Relations Strategy: 5 Key Dos and Don’ts
You’ve put together what you think is the perfect pitch—compelling, relevant, and newsworthy. But when you send it out, it
4 Fintech Press Releases That Drive Brand Awareness (And How to Write Them)
Fintech press releases often suffer from a similar problem: they’re informative, yes—but rarely engaging. Yet, a Cision report (2024) found
Brand Storytelling 101: How to Create Compelling Key Messages
Your key messages should be your brand’s elevator pitch—quick, clear, and impossible to forget. They’re what helps you answer tough
Your Platform-By-Platform Guide To Promoting Your Fintech Brand
Here’s the thing: your audience is already scrolling through TikTok, LinkedIn, and Instagram for financial advice. In fact, Pew Research