Services

Data & Analytics

Stop reacting and start leading. Hear what your audience is saying about you and your competitors. Survey the collective sentiment—and change it.

Brand Performance Analysis

  • Coverage Benchmarking
  • Tone & Sentiment Analysis
  • Narrative Analysis
  • Trend Analysis

Media Monitoring

  • Online & Print Media Tracking
  • Tone & Sentiment Tracking
  • Volume of Mentions
  • Share of Voice
  • TV & Radio Monitoring

Social Listening

  • Facebook, Instagram, Twitter
  • Volume of Mentions
  • Share of Voice
  • Tone & Sentiment Tracking
01

Brand Performance Analysis

Feel the pulse of the conversation around your brand. Track real-time perception using AI-enhanced reports to track behavior and predict trends.

With coverage benchmarking, know how you measure up against your competitors in terms of media coverage and mentions. We consider the collective sentiment surrounding these conversations and determine your brand’s performance based on the narrative you’re presenting and its positioning in your audience’s minds.
Have special access to our client-facing dashboard with key data summaries presented through visualizations. Receive weekly, monthly and annual reports that enable you to make streamlined strategy decisions for your brand.
Coverage Benchmarking
Tone & Sentiment Analysis
Narrative Analysis
Trend Analysis
02

Media Monitoring

Know the relevant broadcast institutions and key opinion leaders that sway attitudes on your brand and on your industry. Maneuver strategically using metrics like Story Value, Author Score, and Publication Score.

We collect, filter, analyze, and report data gathered from broadcast media outlets and their mentions of your brand, even when the source material is not inherently digital. We monitor different publications, news outlets, blogs, product or service review platforms, print media, TV, and radio broadcasts.
We then analyze relevant communication pieces that directly or indirectly mention you and whether or not this affects your brand perception positively or negatively. We also track authors, journalists, key opinion leaders, entities, and institutions who impact your brand and your industry. We consolidate these data points to help you create action plans that fulfill your PR objectives.
Online & Print Media Tracking
Tone & Sentiment Tracking
Volume of Mentions
Share of Voice
TV & Radio Monitoring
03

Social Listening

Comb through the billions of daily social media posts across major platforms. Gauge factors that affect how and why they talk about you as well as the conversations around purchases.

Beyond vanity metrics that seem like the benchmark for engagement, we are more concerned with a qualitative assessment of your brand’s relevant social media conversations. Our AI-backed solutions offer a clearer picture of how your audience perceives you.
We look at what people have said and analyze the tone (upon delivery) and sentiment (upon reception) of these messages across major social media platforms (Facebook, Instagram, and Twitter) to obtain and measure meaningful results.
Facebook, Instagram, Twitter
Volume of Mentions
Share of Voice
Tone & Sentiment Tracking

See what the numbers say about you.