Services

Advisory

Be prepared in unfamiliar situations. Communication can be unpredictable, so jump off of the best practices we’ve gathered from our own and our global partners’ industry experience.

Strategic Planning & Ideation

  • Audience & Stakeholder Mapping
  • Media & Channel Planning
  • Behavior Change Strategy

Issues Management

  • Strategic Counsel for Crisis Communications
  • Crisis Communications Management
  • Crisis Communications Training
  • Monitoring and Recommendations

Stakeholder Communications

  • Stakeholder Engagement
  • Stakeholder Mapping
  • Stakeholder Communications Planning

Media & Communications Training

  • Spokesperson Media Training
  • Television Interview Training
  • Training for Social Media
  • Presentation for Executives
  • Executive Briefing and Coaching
01

Strategic Planning & Ideation

Cover all the bases, especially in the planning stage. Map out the specific needs of each stakeholder, and address them promptly using the right media and the right channels.

Behavioral psychology suggests that all human behavior is primarily learned. And given the right strategies, we can use the power of communication to draw out long-term effects in people and inspire them to act.
We begin by mapping out what our audience is already doing and where they're already communicating. We plan out what real value we can offer to get them to listen and take notice. We then use targeted messaging that are easy to adopt and easy to share. The goal is organic spread, and to get there, we need the right tactics.
Audience & Stakeholder Mapping
Media & Channel Planning
Behavior Change Strategy
02

Issues Management

Stay equipped with proven solutions to the usual crises that are inevitable no matter the industry. Let our crisis response team address the nuances of any public concern.

Even though we can never fully predict what happens, we have a record of likely crises gathered from our own experiences as well as the experiences of our global partners from Public Relations Organisation International (PROI). This collective knowledge spans various industries, each with its own required subtleties to every solution.
M2.0 is backed by an experienced senior management team that helps your brand stay ahead of the issues. Our team has extensive experience across a wide array of industries, enabling us to provide practical advice in high-risk situations.
Strategic Counsel for Crisis Communications
Crisis Communications Management
Crisis Communications Training
Monitoring and Recommendations
03

Stakeholder Communications

Know the needs of both your internal and external stakeholders. Anticipate their needs before they become problems.

M2.0 utilizes data and analytics to identify the most important issues and stakeholders. Our team uses algorithms to analyze the weight of critical stories in the media. We also flag which stakeholders are making the most impact on social media.
Each stakeholder has its own unique needs and must be addressed individually. We assess the motivations for each segment and set out communications objectives around that. We then keep a communications calendar and allocate a budget based on the above priorities. As we execute the calendar, we use metrics to evaluate how clearly we have been communicating with them. As we go along, we adapt our plan according to the things we learn.
Stakeholder Engagement
Stakeholder Mapping
Stakeholder Communications Planning
04

Media & Communications Training

Never make a mistake during a live broadcast again. Reporters and public audiences can be unforgiving when you're not in the room, so tell your brand story effectively while you are.

Customers always judge brands based on the people who lead them. And with the ubiquity of the internet, eyes are always watching. With proper media training, anyone can be a newsworthy, captivating speaker who communicates with purpose and clarity. Go even further by establishing yourself as a thought leader who creates higher profile mentions in public news media.
The program is a comprehensive six-hour course conducted by experienced media trainers, aimed at preparing and familiarizing spokespersons with brand storytelling, interviews, and engagements with media. The program covers emerging themes and narratives, key message development, and crisis communications.
Spokesperson Media Training
Television Interview Training
Training for Social Media
Presentation for Executives
Executive Briefing and Coaching

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