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Rachel Gool

Data & Analytics
Project Manager

I started my professional career creating process workflows across various business sectors, documenting all facets of operations and creating resource guide manuals. My entry into data analysis began when I was eventually tasked to work with ZOHO, tracking KPIs to make reports for marketing and sales performance.

Today, I lead the research and development team in standardizing the operational workflow for big data management—from extraction, cleaning, visualization, to analysis. As M2.0’s expert on data tools, I develop templates for PR media analysis reports, create automated cost calculators for different media reports products, and apply techniques like NLP textual analysis to generate deeper insights from a given dataset (including sentiment analysis, named entity recognition, and keyword hunter). It’s not something that people fully understand, but thankfully, I do.

PEOPLE OF M2

Rachel Gool

Data & Analytics Project Manager​

I started my professional career creating process workflows across various business sectors, documenting all facets of operations and creating resource guide manuals. My entry into data analysis began when I was eventually tasked to work with ZOHO, tracking KPIs to make reports for marketing and sales performance.

Today, I lead the research and development team in standardizing the operational workflow for big data management—from extraction, cleaning, visualization, to analysis. As M2.0’s expert on data tools, I develop templates for PR media analysis reports, create automated cost calculators for different media reports products, and apply techniques like NLP textual analysis to generate deeper insights from a given dataset (including sentiment analysis, named entity recognition, and keyword hunter). It’s not something that people fully understand, but thankfully, I do.

Meet Rachel's colleagues

Dabs Castillo

Co-managing Director

Jake Jereza

CX Manager

Marco Rafae

UI / UX Design Lead

Juliet Bato

Client Success Director

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