Recognize the problem, sell the solution.
If capitalism had a motto, this would be it am I right? It’s a formula that’s been working right under our noses for years. Kid’s bored? Present the toy. Having an existential mid-life crisis because of a minor inconvenience in your life?
Knock knock, technology here.
Home appliances might just have one of the greatest character developments in an individual’s life. It’s easily the most boring part in every family trip to the mall. Either that or the department store but it’s all the same. Want to come home and play? Too bad, mommy and daddy want to check out the refrigerators for 2 hours.
As we get older, we get more problems in life. Food’s too cold, room’s too hot, clothes get dirty, suddenly we realize that fried chicken doesn’t magically just come from a clown named Ronald McDonald. I know, crazy right?
Sure, I could open every single window and fan myself to sleep. Same idea that I can scrounge up logs of wood and start a fire to cook some eggs. But, I won’t stress myself with thinking whether or not I could and instead, realize whether or not I should.
Convenience is now becoming more convenient.
You want to know why our grandparents think our generation is lazy? It’s because they didn’t have an electronic box to google everything for them. At this rate, we’ll probably think our kids are lazy because they to drive anymore.
Not getting an appliance is more of a nowadays. The benefits outweigh the disadvantages by too much. When the fundamental core concept of your product is “to make your life easier”, then it doesn’t take rocket science for people to realize it’s worth getting.