Reasons Why Filipinos Are Embracing Cashless Payment Options More Filipinos today are opting to use digital payment methods for their daily transactions. Understand the motivations behind this trend
Investigating the Psychology Behind Luxury From designer handbags to high-end cars, more and more Filipinos are willing to splurge on these luxury items—and they’re also
How Drinking Coffee Can Impact The Way You Shop Coffee and shopping may seem like an innocent combination, but the effects of caffeine on our minds can have a
The Decline in Global Attention Span: A Modern-Day Challenge The onset of the pandemic left people with so many questions, leaving people to their own devices (literally) to find
7 Reasons Why Your Brand Voice is Everything Brands can greatly benefit from creating a unique brand voice that they can use to present to their audience. What
Social Media Platforms: The New PR Tools Companies are shifting their focus to using social media platforms for their PR campaigns. How effective are these platforms in
The Problem with Traditional Marketing A great marketing strategy aims to capture the most amount of attention. But how can you market your brand if
Crisis Communication: How to Read the Room In times of crisis, the general public look to key personalities to use their platform to contribute to crisis communication
How to Convert Customer Comments Into Creative Copy Every company should have a good understanding of the voice of the customer, which tends to evolve over time. How
Stakeholder Communication: The Passionate and Passive Stakeholder Every business model has both passive and passionate stakeholders; these two types live on opposite ends of your stakeholder communication