Samantha Wong - M2.0 Communications Inc.

The Rise of the Pandemic Buyer

The pandemic may have brought a halt to our daily routines, but it has also set in motion a revolution

More Filipinos today are opting to use digital payment methods for their daily transactions. Understand the motivations behind this trend

From designer handbags to high-end cars, more and more Filipinos are willing to splurge on these luxury items—and they’re also

Coffee and shopping may seem like an innocent combination, but the effects of caffeine on our minds can have a

The onset of the pandemic left people with so many questions, leaving people to their own devices (literally) to find

Brands can greatly benefit from creating a unique brand voice that they can use to present to their audience. What

Companies are shifting their focus to using social media platforms for their pr campaigns. How effective are these platforms in

A great marketing strategy aims to capture the most amount of attention. But how can you market your brand if

In times of crisis, the general public look to key personalities to use their platform to contribute to crisis communication

Every company should have a good understanding of the voice of the customer, which tends to evolve over time. How