Services

Data & Analytics

Stop reacting and start leading. Hear what your audience is saying about you and your competitors. Survey the collective sentiment—and change it.

Brand Performance Analysis

  • Coverage Benchmarking
  • Tone & Sentiment Analysis
  • Narrative Analysis
  • Trend Analysis

Media Monitoring

  • Online & Print Media Tracking
  • Tone and Sentiment Tracking
  • Volume of Mentions
  • Share of Voice
  • TV & Radio Monitoring

Social Listening

  • Facebook, Instagram, Twitter
  • Volume of Mentions
  • Share of Voice
  • Tone and Sentiment Tracking
01

Brand Performance Analysis

Feel the pulse of the conversation around your brand. Track real-time perception using our metrics and AI-enhanced reports to track behavior and predict trends.

With coverage benchmarking, know how you measure up against your competitors in terms of how much the media is talking about your brand versus theirs. We take into consideration the collective sentiment surrounding these conversations and determine how your brand is performing based on the narrative that you’re presenting and the positioning of that narrative in your audience’s minds.
Have special access to our client-facing dashboard with key data summaries presented through visualizations. Receive weekly, monthly and annual reports that enable you to make data-driven strategy decisions for your brand.
Coverage Benchmarking
Tone & Sentiment Analysis
Narrative Analysis
Trend Analysis
02

Media Monitoring

Know the relevant broadcast institutions and key opinion leaders that sway attitudes on your brand and on your industry. Maneuver strategically using metrics like Story Value, Author Score, Publication Score.

We collect, filter, analyze, and report data gathered from broadcast media outlets and their mentions of your brand, even when the source material is not inherently digital. We monitor different publications, news outlets, blogs, product or service review platforms, print media, TV and radio broadcasts.
We then analyze relevant pieces of communication that directly or indirectly mention you and whether or not this affects your brand perception positively or negatively. We also track authors, journalists and other key opinion leaders, entities and institutions who have an impact your brand and your industry. The consolidation of these data points allow us to help you create action plans that fulfill your PR objectives.
Online & Print Media Tracking
Tone and Sentiment Tracking
Volume of Mentions
Share of Voice
TV & Radio Monitoring
03

Social Listening

Comb through the billions of daily social media posts across major platforms. Gauge factors that affect how and why they talk about you as well as the conversations around purchases.

More than the vanity metrics that at first glance seem like the key metrics of engagement, we are more concerned with a more qualitative assessment of your brand’s relevant social media conversations. Our AI-backed solutions offer a clearer picture of how your audience perceives you.
We look at what people have said, and analyze the tone (upon delivery) and sentiment (upon reception) of these messages across major social media platforms (Facebook, Instagram and Twitter) to determine our starting point and to measure results.
Facebook, Instagram, Twitter
Volume of Mentions
Share of Voice
Tone and Sentiment Tracking

Let’s see what the numbers say about you.